Sales support City of Bilzen
Just like many other cities and municipalities, the city of Bilzen also has an extensive and diverse heritage. To restore the properties you want to keep, you usually need substantial budgets. A solution to this financial challenge is to valorize sites and/or buildings that are no longer of use to the city or municipality from a strategic point of view. This mainly concerns real estate with a low (user) value for the city that nevertheless has a high market value for potential developers; it is precisely these properties you should study closer and valorize.
The city of Bilzen had a well-situated site of just over 0.5 ha in its portfolio, which from a urban development point of view appeared to be extremely suitable for a residential development project. Quantifying this in number of m² to be developed and a possible sales revenue for the future buyer/developer is very important.
PROJECT DATA SHEET
- Customer: City of Bilzen
- Prjoject: Sales Support site residential development project
- Size: >0.5 ha surface, sales value >2,5 mio €
By analysing the situation from the perspective of the potential buyer you gain insight into his revenue model and what he/she would want to put on the table as a purchase price for the land/building. Depending on this outcome, the sales strategy was then determined keeping the city's relief in mind. This led to a comprehensive sales agreement where competition was played to the maximum with an efficient sales process, yields were maximized and risks to the city were minimized.
Het resultaat
Freestone Transact approach
- Spatial urban design study and calculation of the development potential in volumes
- Valuation of the terrain and preparation of the sales strategy
- Preparation of commercial documents and ads
- Mailing to extensive target group of potential buyers
- Analysis of the first and BAFO (Best and Final Offer) bids and negotiation related aspects
- Drawing up and concluding a sales agreement
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